sample delivery service business plan

Delivery Service Business Plan Template

Written by Dave Lavinsky

Delivery Service Business Plan

Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their delivery service companies.

If you’re unfamiliar with creating a delivery service business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a delivery service business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is a Delivery Service Business Plan?

A business plan provides a snapshot of your delivery service business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.  

Why You Need a Business Plan for a Delivery Service

If you’re looking to start a delivery service business or grow your existing delivery service company, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your delivery service business to improve your chances of success. Your business plan is a living document that should be updated annually as your company grows and changes.  

Sources of Funding for Delivery Businesses

With regards to funding, the main sources of funding for a delivery service business are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for delivery service companies.

How to Write a Business Plan for a Delivery Service Business

If you want to start a delivery service business or expand your current one, you need a business plan. The sample below details the necessary information for how to write each essential component of your delivery service business plan.  

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of delivery service business you are running and the status. For example, are you a startup, do you have a delivery service business that you would like to grow, or are you operating a chain of delivery service businesses?

Next, provide an overview of each of the subsequent sections of your plan.

• Give a brief overview of the delivery service industry.
• Discuss the type of delivery service business you are operating.
• Detail your direct competitors. Give an overview of your target customers.
• Provide a snapshot of your marketing strategy. Identify the key members of your team.
• Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of delivery service business you are operating.

For example, you might specialize in one of the following types of delivery service businesses:

• Courier Delivery Services : This type of business provides air, ground, or combined courier delivery services.
• Express Messenger Services : This type of business provides express messenger and delivery services.
• Package Delivery Services : This type of business delivers parcels, documents. and packages.
• Packing and Sorting Services : This type of business prepares items to be delivered.
• Transporting and Trucking Services : This type of delivery business transports items via truck.

In addition to explaining the type of delivery service business you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of delivery drivers you employ, the number of items delivered, reaching X number of clients served, etc.
• Your legal business structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the delivery service industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the delivery service industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section:

• How big is the delivery service industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential target market for your delivery service business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your delivery service business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: individuals, schools, families, and corporations.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of delivery service business you operate. Clearly, individuals would respond to different marketing promotions than corporations, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other delivery businesses.

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes other third-party delivery services, ship-to-store services, and other types of delivery services. You need to mention such competition as well.

For each such competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

• What types of customers do they serve?
• What type of delivery service business are they?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide options for local and long distance delivery?
• Will you offer products or services that your competition doesn’t?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a delivery service, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type of delivery service company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide express delivery, air transit courier services, or long distance delivery services?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your plan, you are presenting the products and/or services you offer and their prices.

Place : Place refers to the site of your delivery service company. Document where your company is situated and mention how the site will impact your success. For example, is your delivery service business located in a busy retail district, a business district, a standalone office, or purely online? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your delivery service marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

• Advertise in local papers, radio stations and/or magazines
• Reach out to websites
• Distribute flyers
• Engage in email marketing
• Advertise on social media platforms
• Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your delivery service business, including answering calls, scheduling pick up and delivery of items, managing drivers, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to reach your X number of deliveries made, or when you hope to reach $X in revenue. It could also be when you expect to expand your delivery service business to a new city.  

Management Team

To demonstrate your delivery service business’ potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing delivery businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a delivery service business.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.  

Income Statement

In developing your income statement, you need to devise assumptions. For example, will you schedule 5-10 deliveries per driver per day and have 6 drivers? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.  

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your delivery service business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.  

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a delivery service business:

• Cost of equipment and office supplies
• Payroll or salaries paid to staff
• Business insurance
• Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and equipment

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your office location lease or a list of geographic locations you serve.  

Writing a business plan for your delivery company is a worthwhile endeavor. If you follow the template above, by the time you are done, you will have an expert delivery service business plan; download it to PDF to show banks and investors. You will understand the delivery service industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful delivery service business.  

Delivery Service Business Plan FAQs

What is the easiest way to complete my delivery service business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily write your delivery service business plan.

How Do You Start a Delivery Service Business?

Starting a delivery service business is easy with these 14 steps:

• Choose the Name for Your Delivery Service Business
• Create Your Delivery Service Business Plan
• Choose the Legal Structure for Your Delivery Service Business
• Secure Startup Funding for Your Delivery Service Business (If Needed)
• Secure a Location for Your Business
• Register Your Delivery Service Business with the IRS
• Open a Business Bank Account
• Get a Business Credit Card
• Get the Required Business Licenses and Permits
• Get Business Insurance for Your Delivery Service Business
• Buy or Lease the Right Delivery Service Business Equipment
• Develop Your Delivery Service Business Marketing Materials
• Purchase and Setup the Software Needed to Run Your Delivery Service Business
• Open for Business

Learn more about how to start your own delivery service business . 

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.

Click here to see how Growthink’s business planning advisors can create your business plan for you.  

Other Helpful Business Plan Articles & Templates

Delivery Service Business Plan: Guide and FREE Template

Did you know that the delivery service industry is expected to reach $658.3 billion by 2031 ? If you’ve been thinking about starting a small business like food delivery or grocery delivery, there has never been a better time. Customer demand is at an all-time high and startup costs are under $10,000 on average. 

The first step to creating a successful delivery service business is — no surprises here — writing a business plan. In this guide, we’ll outline everything you need to know to turn your business idea into reality, and provide a free template for you to get started.

💡If you’re already done your homework and just want to get started, go ahead and start filling out our free delivery service business plan template .

Six reasons to create a business plan for your delivery service 

Did you know that 71% of fast-growing companies have a detailed business plan? And entrepreneurs who have a written plan are 260% more likely to actually start their business and see success. 

That’s because your business plan is your blueprint for getting started, and then guiding you to success in your new business. It will help you:

• Decide if your business idea is viable.
• Conduct a market analysis to understand your competition, customers, and growth ability.
• Set your goals, and create strategies for achieving them.
• Make important decisions about products, marketing, staffing and funding. 
• Raise funding from banks or other investors. 
• Track your progress, growth and profitability.

The main components of a delivery service plan

A business plan is a summary of all your business’s potential operations, so it includes multiple components. Here they are:

1. Executive summary

This section is an introduction to your business, so you want to make it appealing. Answer the following questions: 

• What’s going on in the delivery service industry? 
• What type of delivery service business are you opening? 
• What sets your business apart from well-known delivery options, like FedEx and USPS? 
• Who are the key members of your team? If you are just starting out, your only team member might be you. In this case, list your experience and commitment to success. 
• What are your financial projections showing? What are your operating margins and tentative profitability? 

You don’t want to bore the reader in this section. Make it engaging, and outline key points and advantages of starting your business. Don’t include any negative information.  For example, you shouldn’t say that the delivery service market is oversaturated. If it was, opening a new business wouldn’t be very successful, would it? 

Another common mistake to avoid is understating the qualifications of your team. Don’t say you lack the capital to hire team members, or that you don’t have the necessary experience to run the business. Instead, stay positive with words like “the (company) plans on hiring additional help once we enter a growth phase.”

2. Company overview

The company overview is a deeper dive into the fundamentals of your delivery service. Here, you will pinpoint the type of business you will operate. For example, will you be a pure delivery company, like a courier or express messenger? Or will you be delivering your own products, like food, beverages or flowers? Or maybe you’ll deliver on behalf of other producers, like many grocery delivery services that work with different farmers. Will you offer same-day delivery?

A courier service business plan will be different in some ways from a plan for a grocery delivery service company, but you’ll need to answer all the same questions.

It’s not uncommon for delivery service businesses to engage in more than one service. List all services that you plan on operating. 

In the company overview, you will also outline your “why” for starting the business, important milestones you have already achieved, and information on the legal structure of your business. You may also want to include a mission statement here. 

3. Industry analysis

Now, it’s time to get down to the facts. Include industry growth facts, such as that the compound annual growth rate in the United States is 5.7% or that there are currently over 250,000 courier and local delivery companies . 

Properly completing this section will require some industry and market research. Great research starting points include IBISWorld , the Small Business Administration (SBA), and your state’s website, if you are offering local courier services.  This is not only beneficial to show the opportunities in the market, but you will also develop insights into how to set yourself apart from competitors. 

Be sure you include information on market conditions, main competitors, key suppliers, current trends, and where the industry is headed. 

4. Customer and market analysis

Who is your primary customer? Are you looking to work with individuals or businesses? What types of businesses or individuals are your ideal potential customers? Identifying your target market, and how will you win new customers, is critical to developing accurate marketing strategies. 

Try to be as detailed as possible. Pinpoint the age, gender, geographic location, income levels, and needs of your target market. 

5. Competitive analysis

The competitive analysis section will highlight your competition and how you plan on setting your business apart. You should uncover data to back up your claims. For example, recent studies show that 73% of customers have had bad delivery experiences , and 16% have advised friends or family to avoid the retailer. 

Statistics like these can help to show that prioritizing customer service is how your business will shine. You might choose to include a chart or graph on common traits that your business and competitors have. Identify weaknesses, strengths, pricing differences, and the target market of competitors as well. 

Could you offer local delivery to companies in your area to boost their revenue? How about delivering outside of normal hours, such as overnight? Do you have the capabilities to specialize in fragile package delivery? These are all ways that you can differentiate yourself from competitors. 

6. Marketing strategy

Using all of the information and data you have accumulated, you will piece together a marketing strategy. Going through the four Ps can give you a comprehensive marketing plan:

• Product: Discuss the type of services you are providing again, including the specifics, like late night delivery or fragile package options. 
• Price:   Reinforce your pricing structure and make a comparison with competitors. 
• Place: Identify where you will be delivering. This could be local, regional, or national. 
• Promotions: Put together a general strategy for how you will attract customers. Will you advertise in local papers, or go for a pure e-commerce model? How about social media or email marketing? Talk about how your delivery service website will use SEO, how you’ll build relationships with local businesses, or how you’ll search for jobs on courier listing sites. 

Your marketing strategy is very important for displaying how you will attract customers using your competitive edge. 

6. Operating strategy

This section of your delivery service business plan will outline both the day-to-day operations and the long-term goals of your business. In the executive summary, you touched on a few of your main goals. In this section, you will elaborate on those items. 

Common day-to-day operations might include listing the tasks of your team, like answering calls, scheduling, and dispatching routes to delivery drivers. How will you plan your deliveries? Will you hire your own drivers, or use contractors? What about a vehicle fleet? What software will you use to track deliveries, customer requests, and costs? 

Long-term goals might be increasing revenue by a certain percentage each year, or adding a specific number of trucks every few months. Maybe you want to grow revenue by 3% each year. What can you do to get your business there? Will you increase prices to match inflation, win new customers or hire additional staff? 

Both your short-term and long-term goals need to be reasonable. Don’t say you’ll grow revenue by 50% in your first year, or have 20 delivery team members right from the start. Reasonable goals are easier to work toward and can keep you and your team motivated. 

7. Management team

Your team is essential to the success of your delivery business. If you have a partner with years of industry experience or a manager with a stellar record, incorporate that expertise and experience into this section. 

You should have a clear management structure and chain of command. Keep in mind that job roles can overlap, especially if you only have a few team members. Identify who will handle hiring, day-to-day operations, high-level decisions, and customer service. 

Also, be sure that you include any mentors that are guiding you along the way. This could be an advisor in the industry, a family member, or a friend. 

8. Financial projections

A key component of your delivery business plan is projected financial statements. If you are just starting out, you might not have years of historical financial information. This is why you need to project your expected revenue, operating expenses, assets, and profit based on industry research and your specific business characteristics. 

Your financial plan should include at least five years of financial projections. This helps you determine your business’s chance of being successful and profitable. Prospective lenders and investors will also want to see this information. Here are the main financial statements you will develop: 

• Income statement : This outlines your revenue, expenses, and bottom-line number, known as net income. A positive net income indicates a profitable business, while a negative number suggests you are losing money. 
• Balance sheet : The balance sheet tracks your overall financial health by outlining assets (what you own), liabilities (what you owe), and equity (what you’ve earned, contributed, and taken out of the company). 
• Cash flow statement : This tracks the movement of money in your business. The three main categories found in this document are cash earned or spent from operations, financing activities, and investments. 

It can be hard to plan out all of these expenses, which is why many delivery service businesses use an accountant to help. 

Don’t just hire the first accountant you come across. Interview a few to confirm that you feel comfortable with them and can develop a good working relationship. Also check that they have experience helping startups, especially in the delivery service industry. This is because the business model that delivery service businesses follow isn’t the same as other industries. 

Accountants will usually list the clientele they work with directly on their websites. Otherwise, don’t be afraid to reach out and set up a consultation. 

9. Appendix

The appendix will contain additional schedules, financials, graphs, maps, and supporting information for your delivery service business plan. 

Top things to know before writing your delivery service business plan

Before you create your delivery service business plan, you will need to think about the big picture. This includes evaluating the following components: 

1. What delivery service model will you choose?

In your delivery business plan, you will need to decide exactly what kind of courier or delivery service you want to offer.

First, consider how you will run your daily delivery operations . Will you do it all in-house , including hiring and managing your own drivers? This is how Walden Local in New England does it, using their own branded vehicle fleet and drivers to deliver local meat and fish directly from farms to customers. This gives you total control over delivery operations, but you will need your own delivery vehicles. This can increase the costs, especially when you factor in vehicle maintenance.

Alternatively, you could outsource your actual deliveries via a gig economy app like DoorDash or Uber Eats. Many restaurants and ghost kitchens choose this operating model, preferring to focus their effort on the actual product they’re delivering. 

Second, what delivery time frames will you offer? The three main options here are:

• On-demand delivery: This literally means you will deliver (or pick up and deliver, in the case of a courier service) as soon as the customer places their order. Depending on the exact product, this could be the same day (groceries) or the same hour (restaurants). This is highly convenient for customers, but expensive to operate.
• Batched delivery: If you expect very high volumes, or if you choose to offer next-day delivery or later, you have the option of creating delivery batches so you can create more efficient delivery routes and schedules. This makes it easier to deliver profitably, but isn’t suitable for a business like a restaurant.
• Scheduled delivery : This is a favorite delivery model for subscription services like meal prep companies, and it can make delivery operations much easier. It means pre-planning deliveries to specific areas on specific days — for example, I subscribe to a flower delivery service that means I get fresh blooms on my doorstep every second Wednesday. You will need to be very clear upfront with your customers about how their deliveries will work, but if you manage expectations clearly this can be an excellent option.

You can read more insider tips for starting your own delivery business here . 

2. How will you set up and staff your business? 

During the  business planning process, you should form a legal business structure. This entails registering your business name with your state and applying for an Employer Identification Number. You will need to pick out a business structure, such as a single-member LLC, a partnership, or a corporation. Talking with an accountant can help you find the most favorable structure. 

Keep in mind that staffing can take some time, especially with talent shortages. Before you can accept your first delivery order, you need to go through the hiring and training process with staff members. Knowing how to hire and retain delivery drivers , in particular, can help you save a lot of time and money. 

Do your research on a competitive wage, determine how you will process payroll, pinpoint the benefits you will offer, and create job listings. The right team members working alongside you can help your business thrive. 

3. What delivery management software will you use?

If you want an efficient, profitable delivery service business , sooner or later you’ll need proper delivery management software . Plenty of delivery businesses have started out using nothing but Excel spreadsheets, but that can quickly become a brake on your growth. Considering your delivery software while you’re making your business plan can give you an edge. Look for software that will make it easy to:

• Upload orders
• Use route optimization to plan efficient delivery routes
• Dispatch to a mobile driver app
• Track delivery progress in real time
• Send customer notifications
• Manage driver timesheets and payroll

The right delivery management software can help you achieve profitability, offer a great customer experience, and ensure on-time deliveries.

How to use the template

Now that you know what to include in your delivery service business plan, it’s time to get started. You can open a copy of the template right now and start writing. Here are some tips we’ve learned along the way: 

• Don’t jump around: Work on your delivery business plan section by section, starting at the top. Jumping around results in missed information and confusion. 
• Re-read Sections – It’s helpful to read through each section a few times before you create your own. 
• Be Thorough – The more thorough you are, the more beneficial your plan will be. After all, the goal of a delivery business plan is to provide you with guidance for starting your business. 
• Be Honest – Oftentimes, delivery service business owners adjust their plans to make their business look more attractive. You want to be honest throughout the plan to give you an accurate roadmap of what you need to do to become successful. 

If you are still struggling to piece together your business plan after reading this guide, don’t hesitate to reach out to an expert for help. 

Final Thoughts and Access to Your Free Template

A delivery service business plan is a resource that can bolster the success of your new delivery business. Take the time to conduct research and put thought into your plan. You don’t want to start your business and scramble to figure out who your target market is or how to display your competitive advantage. Here is our free template . 

If you’re in the market for delivery management software, Routific has you covered. We infuse accuracy and efficiency into our platform, giving you the tools to increase profit, meet customer demands, and ensure your team maximizes productivity. Reach out to schedule your free consultation.

Frequently Asked Questions

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Crafting a Winning Business Plan for Your Delivery Service

• Last Updated: May 2, 2024

• A delivery service business plan should consist of key elements like market analysis, pricing strategies, and marketing plans.
• Also, you need to develop a strong brand identity and reputation for reliable and efficient delivery services to compete in the market.
• Newly developed business plans should focus on customer satisfaction and building strong relationships with them.

The delivery services business industry is BOOMING ! New delivery service businesses are popping every day around the world. Whether you’re starting a business dealing in same-day delivery, or if your customers are in another area of the delivery industry, you need a plan!

A business plan for delivery service companies is essential for success. This article will look to get you situated, started, and get you on your way to creating a delivery business or courier business that will attract customers & create repeat customers and hopefully provide you with everything to get started.

This guide will be helpful for you whether you need details on how to start a grocery delivery service business, courier service business, grocery delivery service, or any business with a component of delivery service.

Table of Contents

Why have a Delivery Business Plan?

What are the parts of a business plan for delivery service, how to write a business plan for delivery service.

• Get Started With Your Online Delivery Service Business Plan

There are many reasons to have a delivery service business plan . First and foremost, it’s a tool to help you make important decisions, helping you navigate difficult decisions. Good planning allows you to reduce expenses, create a better experience for customers, and ultimately have a higher chance of success.

A delivery service business plan can also access startup capital, funding, partners, and even recruit employees. This is true whether you are starting a goods delivery or grocery delivery business or any other type of small business.

If you have the question “ How to start a delivery service business ?” going in your mind, then keep reading. You will find the answers.

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Small business owners have argued how to prepare business plans for ages. The delivery service is no different because there are a variety of ways a delivery service plan can be written.

Whether you are trying to write a grocery delivery business plan , courier delivery service business plan, or a flower delivery service plan, this guide will help you through it.

The following points will guide you about what to work on when you are preparing a proposal for delivery service business:

Overview of Your Delivery Services Business Plan

Typically, this is called the “Executive summary” it will summarize the key points of your enterprise.

Market analysis

This is the foundation for the whole delivery service business plan. Information on the delivery industry in your area will lead you to a higher likelihood of success.

It helps you figure out your delivery business model, finding and adding delivery strategy, and give several small delivery business ideas .

Company Profile

Most sample business plan templates will have this section as well. It’s all about your courier service business . What type of customers are they going to have? What is your business name? Are you a good business owner? Give the overview!

This part will require you to create a unique logo, the kind of business delivery services you will offer.

Marketing and Sales

This section is all about promoting, selling, and building a robust marketing plan! Who are your customers in your area? How will you promote your business and reach that target market? How will your sales engine keep generating you the money you need to ensure you have ongoing customers and a successful small business or courier business.

Operational Plan for Delivery Service

Who is part of your team? Who are the business owners? How are you going to reach those target customers? What demands are you meeting? Are you going to their homes? Or doing deliveries only to businesses? 

All businesses need to worry about the money. The most important part (arguably) of the service delivery plan is the financials. Whether you’re a goods delivery business or a courier business, you want to ensure that you get the financials done right. 

Executive Summary

This section is really a summary of the rest of the other sections. So just put the most salient parts here! This page should be a maximum of one page long!

Section 1 – Market Analysis / Industry Analysis

As mentioned, this section is all about an overview of the delivery businesses in your city. And understand how the industry works. Here are the factors you’ll want to have in this section:

• Industry Analysis: This is a bigger picture view. For instance, if you are a courier business dealing with parcels, you want to know the world’s big picture view and in the USA. This helps to get a perspective. If you are a goods delivery business, shipping goods from clothing to subscription boxes, you’ll also want a bigger picture view. Take a look at the business model followed in industry internationally.
• Local competitive analysis: For a proper competitive analysis, you’ll also want to look at local businesses and service providers in competition. You’ll first want to know which competitors are in your area competing for the same market. If your prospective customers are looking for deliveries for specific goods (like brewery kegs or dairy products), is there a competitor? If you are planning a courier service, are other delivery  companies dealing in this area? If so, what are they charging? How are they executing? This data is gold! It helps you gain competitive advantage over others.
• SWOT Analysis: A market and competitive analysis will push you to create a SWOT analysis of your business. It is the best way to get started with a plan.
• The Opportunity: After a great analysis, this allows us to identify the opportunity for that type of company in your region. Get as specific as you can (dollars and cents).

Section 2 – Company Profile

This second part flows well from section 1 as it says how you will “deliver the goods,” so to speak (whether or not you’re literally going to deliver goods)! This is also your personal account of your business. The sections to include are the following:

• Company Name: What is your company name? 
• Business Overview:  More or less a one-liner explaining the whole delivery company organization model. Mention your Mission and Vision Statement. Give a brief delivery service business description.
• Type of business: In this section, you’ll specify what type of company you are (food delivery service, flower delivery servicer, or a goods delivery service). Are you a single car driver to serve small businesses, or are you planning a large scale courier business?
• Products or Services Offered: What services are offered? Are you a goods delivery business? Or are you delivering documents? Or are you doing deliveries for products?
• Unique Value Proposition: How are you doing to differentiate yourself from others? (hint: it’s easy quality, speed, price, experience, same day deliveries or ideally all of them!)

Section 3 – Marketing Strategy and Business Development

The engine that keeps the business running is money. To get the money, you need clients. To get clients, you need to attract them with marketing. Here are the sections you’ll need for section3.

• Target Customer and niche: This is taken from the market analysis, ideally. At this point, you’ll have done sufficient research, and you’ll have a great idea of customer discovery, who you are targeting and why!
• Marketing Assets: To do marketing, you’ll need a whole variety of what they call “marketing assets” this includes branding, logo, business cards, websites, brochures, etc.
• Marketing Strategy: How are you going to get the word out? What channels are you going to use? Online or digital marketing? Or are you going to go “old school” like radio ads? Recruiting a cut-throat marketing strategy will help you step up.
• Customer Service: How are you going to deliver excellent customer service? What kind of delivery options are you offering? What are the payment options you offer? 
• Sales and Business Development: And of course, how are you going to carry out your sales? Do you have a sales process? Are you going to get clients to fill out an online form? This is where you write this all out.

Section 4 – Team and Operations

This section is about business structure, operations, and really how your company works overall!

• Business Structure: This includes specific legal elements like the legal structure and the type of business license you will get.
• Employees: Will you need employees? Are they full-time? Or Part-time? Will you start with contract drivers? Who are the co-owners?
• Equipment: In here talk, about that you need to carry out your duties. This includes equipment, the vehicle you will use, the computers, and so on.
• Operations: Where will you operate? Out of an office? How will the whole company communicate internally etc.?

Section 5 – Financials

This section is all about money! Honestly, every business is about money. As an entrepreneur, you know  it’s also about the funding, cash flow. Here are several things to think about:

• Startup costs: What are the costs involved to get started?
• Revenues/Sales projection: How much do you plan on making in year 1? Year 2? Generally, projections are for 2 or 3 years for an initial plan and 5 years for a more established company.
• Expenses: What are the expenses you will encounter? These are generally divided into two types. The first is called Cost of Goods Sold, or Cost of services sold. The second type is called operational expenses, which are also known as “overhead” this would include vehicle costs, fuel costs (delivery costs) office costs, and so on.

Make a check list of all the points mentioned above and any other aspects you feel are important for your niche. A good checklist will make it easier for you to get started with your business plan for delivery service. You will not miss out on anything.

The key is not to get stuck with the delivery service business ideas in your head: get it out! Please put the delivery services business plan on paper. And make sure you get ideas from talking to as many people in your target market. Many courier services get stuck and spend too much time ruminating on the business ideas; the best thing to do is quickly get the first version, validate it, and update it as you need it.

The number one thing to do to start a business, any business, is to start by researching and business planning. The problem is that you don’t want to do too much of that. The key to business success is the balance between taking action and making informed decisions. Keep experimenting, and you’ll find it. ?

All delivery businesses charge a different rate for their services. For instance, what a courier delivery business earns from a single delivery will differ from what business delivering food earns. But a delivery business is highly profitable as the demand for products and services to be delivered at the doorstep of the customers is increasing. This improves the scope for profitability for all kinds of delivery businesses.

Start with Your Online Delivery Service Business Plan

This is part of an ongoing series to help more businesses to get started and get going with a delivery aspect. We have several other blogs as a part of this series that covers:

• Courier delivery business;
• Food delivery service;
• Alcohol delivery service;
• Grocery delivery business.

We hope this has been useful, and as always, we are there to serve you, our users and get you successfully delivering and making a profit. We hope that this article finds you in good health. Stay safe and safe travels.

Rakesh Patel, author of two defining books on reverse geotagging, is a trusted authority in routing and logistics. His innovative solutions at Upper Route Planner have simplified logistics for businesses across the board. A thought leader in the field, Rakesh's insights are shaping the future of modern-day logistics, making him your go-to expert for all things route optimization. Read more.

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Ready to start a packing and shipping business? A business plan is a smart first step. For inspiration, check out these sample business plans for packaging and shipping, direct mail, mail order returns, and other related businesses.

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How to Write a Business Plan for a Courier Company

• October 5, 2023

Whether you’re looking to raise funding from private investors or to get a loan from a bank (like a SBA loan) for your courier company, you will need to prepare a solid business plan.

In this article we go through, step-by-step, all the different sections you need in the business plan of your courier business. Use this template to create a complete, clear and solid business plan that get you funded.

1. Courier Business Plan: Executive Summary

The executive summary of a business plan gives a sneak peek of the information about your business plan to lenders and/or investors.

If the information you provide here is not concise, informative, and scannable, potential lenders and investors will lose interest.

Though the executive summary is the first and the most important section, it should normally be the last section you write because it will have the summary of different sections included in the entire plan.

Why do you need a business plan for a courier business?

The purpose of a business plan is to secure funding through one of the following channels:

• Obtain bank financing or secure a loan from other lenders (such as a SBA loan )
• Obtain private investments from investment funds, angel investors, etc.
• Obtain a public or a private grant

How to write an executive summary for a courier business?

Provide a precise and high-level summary of every section that you have included in the business plan of your courier business. The information and the data you include in this segment should grab the attention of potential investors and lenders immediately.

Also make sure that the executive summary doesn’t exceed 2 pages in total: it’s supposed to be a summary for investors and lenders who don’t have time to scroll through 40-50 pages, so keep it short and brief.

The executive summary usually consists of 5 major sub-sections:

• Business overview : start by introducing your courier business, where it is located, the services it offers, and the pricing strategy you want to implement. Mention what sets you apart from other businesses. For instance, if you specialize in rush and on-demand deliveries, mention that. Similarly, if you are an expert in overnight delivery which ensures that sensitive packages do not expire while being stuck in traffic, clarify that.
• Market analysis : summarise the market where you will operate and provide a brief about your target market and narrow down the data to your niche market such as private customers, businesses, e-commerce companies, online stores, etc. Also give certain data points about the courier industry in the area where you want to operate (size and growth), as well as an overview of the main competitors, etc.
• People : introduce your courier business’ management and employee structure. Provide a brief (no more than a couple of sentences each) of the knowledge and experience of the team. Also, mention how the company will be structured (management roles and reporting lines)
• Financial plan: how much profit and revenue do you expect in the next 5 years? When will you reach the break-even point and start making profits? You can include here a chart with your key financials (revenue, gross profit, net profit )
• Funding ask : what loan/investment/grant are you seeking? How much do you need? How long will this last?

Courier Financial Model

Download an expert-built 5-year Excel financial model for your business plan

2. Courier Business Plan: Business Overview

In this segment of the business plan, you will provide details about the courier business.

You must answer here some important questions that potential investors and lenders often ask about your business and operations. Here are some examples of questions you must answer:

• What is the rationale behind you starting a courier business today?
• What will be your area of operation (short vs. long distance)?
• Will you specialize in a specific type of courier service such as overnight shipping, same-day delivery, luggage delivery, etc.?
• Will you sign any contracts with bulk carriers?
• What will be your pricing strategy and why?
• What will be the legal structure of your company?

a) History of the Project

Any business overview must start with explaining the history of the project. There are 2 components here:

• Passion & experience of the business owner
• Rationale behind starting a courier business today

Passion & experience

You may or may not have prior experience. If you have experience, speak about it and how it will help you to run your business.

For instance, you may have worked as client acquisition and management officer in a private courier company for a decade. You may now want to start your own courier business and use your contacts and knowledge to start your own courier business.

Is there a certain problem (or perhaps, a set of problems) that your courier company will try to solve? For example, there may not be a single courier company in the location (where you want to operate) that specializes in carrying hazardous material for B2B customers in the chemical or biotech fields. Similarly, there may not be any rush or on-demand courier service provider and you want to fill the gap.

But that’s not all! The market must be suitable for a business to exist and thrive. For instance, if you are trying to open your courier business in a location where there is no demand for courier services specializing in carrying hazardous material, the business choice will be meaningless. 

Similarly, if the location already has multiple standard delivery courier services but no same-day delivery service even though there is enough demand, opening another standard delivery service is not going to be very profitable.

The rationale behind your project must be backed up by a thorough analysis of the industry in the area where you plan to open your courier business. This is what we will cover under Market Overview further below.

b) Business Model

This section of the Business Overview should explain the model you want to adopt for your courier service. For example:

• Where will you open your office and why did you select that location?
• Will you have your courier delivery fleet, or will you opt for on-call courier service providers or freelance courier service providers for delivery?
• What type of packages will you handle and why?
• Will you provide local delivery services within a limited service radius, or will you do international deliveries?
• Who will be your potential customers and how do you intend to acquire customers?

What are the different types of courier companies?

There are various types of courier services that you can select. Some of them include:

• Standard Delivery Services : This type of courier service is the most common. Usually, packages are delivered in 2-3 days. Such services cater to various types of customers such as individuals, e-commerce businesses, etc. There are pricing slabs, which means, there will be a fixed price for a package within a certain weight threshold.
• Same Day Delivery : In this type of delivery, packages are delivered on the same day as ordered. Deliveries are usually local deliveries, and the orders must be placed within a certain time frame (often by noon). After receiving the package, the courier service will optimize the route and deliver the package on the same day.
• Overnight Shipping Services : In this format, the courier service will transport the packages overnight to ensure that they avoid rush hours. These courier services usually carry packages containing products that cannot withstand traffic jams and intense heat. Overnight shipping ensures that products spend less time in harsh conditions and on the road.
• Parcel Services : Parcel services are quite popular, and they often follow the same timetable as that of Same Day Delivery. However, packages are often relatively small.
• Rush and On-Demand Deliveries : This type of courier service serves customers that need their packages to be delivered as soon as possible. In this format, you will deliver the packages within a few hours. This type of courier service usually carries very important documents, but they are also very beneficial for medical emergencies and different types of emergencies.

c) Pricing Strategy

This is where you will provide an overview of your pricing strategy. For instance, you may charge lower than your competitors because you hire freelance drivers with their vehicles instead of maintaining your delivery fleet. This reduces your overhead costs, which allows you to charge lower.

Similarly, you may charge higher than your competitors because your fleet of delivery vehicles has state-of-the-art technology for package protection and monitoring.

Of course, the pricing strategy will heavily depend on various factors that include (but are not limited to):

• The type of service you offer
• Package type and weight
• Distance covered
• Fuel cost, etc.

Pricing table

While it may not be possible to provide a proper pricing table for all services that you offer, it is still a great idea to provide a table that gives an overview of your pricing structure.

Here is a sample table that you can refer to and build on that:

Remember! The table is only a sample. You can add more columns and rows and add more information that you think is vital for your business. 

However, don’t go into extreme details because potential investors are not interested in the nitty-gritty of your pricing. They just need the big picture of your pricing strategy as they will tie it into financial projections (see more on that below).

e) Legal Structure

Finally, your business overview section should specify what type of business structure you want. Is this a corporation or a partnership (LLC)? Who are the investors? How much equity percentage do they own? Is there a Board of Directors? If so, whom? Do they have experience in the industry?

3. Courier Business Plan: Market Overview

A complete understanding of the market where you want to operate is important for the success of your business. That’s also something you must showcase in your business plan.

For example, if the potential customers in a location are individuals and small businesses that need basic courier services dealing with small items like documents, clothing, etc., opening a courier service that specializes in delivering hazardous substances will not make enough sense.

Therefore, you must cover here 3 important areas:

• Industry Size & Growth : how big is the courier industry in your area? What is its growth rate (or decline rate) and what are the factors contributing to its growth or decline?
• Competition Overview : how many competitors are there? How do they compare vs. your business? How can you differentiate yourself from them?
• Customer Analysis : who is your target audience? What type of packages do they usually ship? Do they require overnight or same-day deliveries? Do they need an international courier? How frequently do they require courier services?

a) Courier Industry Size & Growth

How big is the courier industry in the us.

The couriers and local delivery services market in the US is estimated at $149.6 billion in 2022 . The market has been growing steadily at a CAGR of 6.6% from 2017 to 2022.

There were 365,312 couriers and local delivery services companies across the US in 2022. This represents an average annual turnover of $409,000 per company.

How big is the courier industry in your area?

After getting a clear picture of the courier industry in the US as a whole, narrow down to your location. It’s very likely that you won’t find the number anywhere (at least not for free).

In that case, you can use our guide to estimate the TAM, SAM, and SOM for your business. Here is an example of how to do it:

We know the average annual turnover per courier company is $409,000. Therefore, if the location where you will operate has a total of 40 courier services, the courier industry in the area is worth approximately $16 million.

How fast is the courier industry growing in your area?

Looking at public information online, we know that the courier service providers in the US grew at a rate of 6.6% per year from 2017 to 2022.

What about the location where you want to open your courier business? US national averages can be a great addition to your business plan, yet they don’t necessarily help to assess the courier industry where you want to open your store.

For example, the industry might be growing in the US, but declining in your region for a number of reasons (businesses shutting down due to losses, etc.).

As you likely won’t find this information online, you can instead rely on the number of courier services in the location.

For example, if the region had only 25 courier businesses in 2017 yet 40 in 2022, you can assume that the average annual growth rate of the courier industry in the area is 12%, higher than the US average.

b) Courier Industry Competition Overview

Studying your competitors’ business models is vital. You need to understand what makes them successful or why they fail. A clear understanding of their business model, the services they provide, their marketing strategies, etc., will allow you to provide a better service.

If your competitors are offering nearly the same services, then what is their market share and how do they market their products & services to attract new customers?

It is always a good idea to do some research and create a comparative table summarizing their services, marketing strategies, vehicles they use for deliveries, etc.

Here is a sample table that you can use:

Courier Business SWOT Analysis

In addition to a comparison table, you should at least add a SWOT analysis . It will help lenders and investors better understand how you compare vs. competitors as well as the overall risk and reward profile of your business.

Here is a sample that you can use as a reference:

• Strengths : 10 years of client acquisition and management experience in a leading courier service
• Weaknesses : Startup cost, no initial brand reputation
• Opportunities : An increasing number of e-commerce businesses looking for delivery and courier service partners for parcel delivery
• Threats : Existing players are increasing their capacity to accommodate the increasing demand

c) Customer Analysis

This is the sub-section where you will provide a detailed analysis of your target audience.

Some important points that you must include in your customer analysis include:

• What types of individuals and/or businesses are looking for courier services in your area?
• What type of courier services are in demand (same-day, standard deliveries, etc.)?
• Are businesses willing to hire newer players or do they prefer sticking with existing couriers?
• How often do they need courier services (daily, weekly)?
• What could you improve vs. existing players?

You can add as many data points as required to validate your business decision. The idea here is to display your deep understanding of the target audience and their needs, preferences, and expectations.

4. Sales & Marketing Strategy

This is the section where you outline your customer acquisition strategy. Try to answer the following questions:

• What is your target audience? Individuals or businesses?

What is your Unique Selling Proposition (USP)?

• What are the different marketing strategies you will use?
• How do you intend to track the success of your marketing strategy ?
• What is your CAC or customer acquisition cost?
• What is your marketing budget?

What marketing channels do courier businesses use?

A few marketing channels that courier businesses typically use are:

• TV & Radio ads
• Direct visits by sales representatives (for B2B courier services)
• Cold calls & emails (for B2B courier services)
• Billboards & signages

If you offer courier services to businesses (which most companies do), you can monitor PPC spend by keyword to maximize ROI.  

Instead, if you offer courier services to individuals (e.g. luggage delivery), you may want to include social media to your marketing strategy as well.

In other words, how do you differentiate yourself vs. competitors? This is very important as you might need to win customers from competitors.

A few examples of USPs are:

• Speed : you may offer very fast deliveries (e.g. under 4 hours)
• Availability : you ensure there are always courier drivers on standby for last-minute deliveries
• Products handled : you deliver hazardous substances in specialized vehicles
• Price : your services may be cheaper vs. competition

5. Management & People

You must address two things here:

• The management team and their experience/track record
• The organizational structure : different team members and who reports to whom?

Small businesses often fail because of managerial weaknesses. Thus, having a strong management team is vital. Highlight the experience and education of senior managers that you intend to hire to oversee your courier business.

Describe their duties, responsibilities, and roles. Also, highlight their previous experience and explain how they succeeded in their previous roles.

It is also important that you explain how their experiences and qualifications help you in implementing the courier business you are proposing. If they have specialized training and experience (such as years of experience in customer acquisition management, customer service, experience in handling fragile packages, etc.), add that information.

Organization Structure

Even if you haven’t already hired a courier manager, delivery driver, accountant, and other relevant staff members, you must provide a flowchart of the organizational structure defining hierarchy and reporting lines.

6. Financial Plan

The financial plan is perhaps, with the executive summary, the most important section of any business plan for a courier and delivery company.

Indeed, a solid financial plan tells lenders that your business is viable and can repay the loan you need from them. If you’re looking to raise equity from private investors, a solid financial plan will prove them your courier business is an attractive investment.

There should be 2 sections to your financial plan section:

• The startup costs of your project (if you plan to start a new courier business, acquire new vans, etc.)
• The 5-year financial projections of your courier company

a) Startup Costs

Before we expand on 5-year financial projections in the following section, it’s always best practice to start with listing the startup costs of your project. For a courier business, startup costs are all the expenses you incur before you start transporting goods for your customers. These expenses typically are:

• The acquisition of the fleet (the vans)
• The office & warehouse lease deposit (if you rent) or real estate price (if you buy)
• Office equipment
• Business insurance, etc.

Of course, the startup costs depend on a number of factors, like the number and type of vehicles you operate, whether you own the vehicles or not, etc.

For example, it costs on average $33,000 to $52,000 to start a small courier company with 5 vans (assuming you decide to lease the vans vs. buying them upfront).

Note that these costs are for illustrative purposes and may not be fully relevant for your business. For more information on how much it costs to open and run a courier business, read our article here .

b) Financial Projections

In addition to startup costs, you will also need to build a solid 5-year financial model in the business plan of your courier company.

Note that your financial projections should be built using a spreadsheet (e.g. Excel or Google Sheets) and presented in the form of tables and charts in your business plan.

As usual, keep it concise here and save details (for example detailed financial statements, financial metrics, key assumptions used for the projections) for the appendix instead.

Your financial projections should answer at least the following questions:

• How much revenue do you expect to generate over the next 5 years?
• When do you expect to break even?
• How much cash will you burn until you get there?
• What’s the impact of a change in pricing (say 15%) on your margins?
• What is your average customer acquisition cost?

You should include here your 3 financial statements (income statement, balance sheet and cash flow statement). This means you must forecast:

• The number of miles ;
• The deadhead rate ;
• Your expected revenue ;
• Operating costs to run the business ;
• The cost to acquire the vehicles (vans, cars, bikes, etc.)

When projecting your financials, make sure to sensitize sales volume (miles), pricing, deadhead rate as well as the expenses (fuel, maintenance, etc.). Indeed, a small change in these assumptions may have a significant impact on your revenues, and most importantly, your profits.

7. Use of Funds

This is the last section of the business plan of your courier and delivery company. Now that we have explained what your business model is, what type of freight you transport, how you get customers, etc., this section must now answer the following questions:

• How much funding do you need?
• What financial instrument(s) do you need: is this equity or debt, or even a free-money public grant?
• How long will this funding last?
• Where else does the money come from? If you apply for a SBA loan for example, where does the other part of the investment come from (your own capital, private investors?)

If you raise debt:

• What percentage of the total funding the loan represents?
• What is the corresponding Debt Service Coverage Ratio ?

If you raise equity

• What percentage ownership are you selling as part of this funding round?
• What is the corresponding valuation of your business?

Use of Funds

Any business plan for a courier company should include a clear use of funds section. This is where you explain how the money will be spent.

Will you spend most of the loan / investment in paying your employees’ salaries and the COGS (fuel, maintenance)? Or will it cover mostly the cost for acquiring the vans?

For the use of funds, we also recommend using a pie chart like the one we have in our financial model template where we outline the main expenses categories as shown below.

Privacy Overview

Delivery Service Business Plan Template [Updated 2024]

Delivery Service Business Plan Template

If you want to start a successful delivery business or expand your current delivery service company, you need a business plan.

Fortunately, you’re in the right place. Our team has helped develop over 100,000 business plans over the past 20 years, including thousands of delivery service business plans.

The following delivery service business plan template and example gives you the key elements you must include in your plan. It can be used to create a business plan for a food delivery service, same day delivery, restaurant delivery service, grocery delivery or any other type of delivery services businesses. In our experience speaking with lenders and investors, the template is organized in the precise format they want.

You can download our business plan template (including a full, customizable financial model) to your computer here.  

Example Business Plan For Delivery Service Businesses

I. executive summary, business overview.

[Company Name] is a new delivery service that operates in [location]. Our mission is to deliver parcels, documents, and packages for a variety of businesses and individuals located in [location] and the surrounding area. We offer delivery for all local industries and businesses, including the medical industry, retail establishments, corporate offices, and more. We ensure great customer service, special services, and speedy delivery for a moderate price. We aim to be as good as larger chains (such as FedEx and UPS) but offer more unique services for a more affordable price.

Services Provided

[Company Name] will deliver parcels, packages, and documents from local companies and residents to their local destinations. Packages can be of any size and weight, as long as they fit into one of our vehicles.

Furthermore, we offer a variety of shipping methods, from economy to same day delivery. We are flexible with the goods we deliver, as we want to fulfill all our customer’s delivery needs. Below are a few of the services that our customers will enjoy with us:

• Same day delivery
• On-call services
• Monthly rates and volume discounts
• Route delivery
• Special handling services and requests

Customers can order their services either by calling us, scheduling a delivery on our website, or setting up a service in our app.

Customer Focus

[Company Name] will primarily serve businesses and industries in or near [location]. As the company grows, we will look to serve nearby communities as well. We are open to serving any business or industry that fits our needs. These can include, but are not limited to:

• Medical industries and health professionals
• Corporate offices
• Retail establishments
• Food and beverage
• Attorneys and law firms
• Real estate agents
• Insurance companies
• Construction companies
• Accountants and personal finance consultants

Though we expect to primarily work with local businesses, solopreneurs and local residents are also welcomed to utilize our services.

Management Team

[Company Name] is owned and run by [Founder’s Name]. [Founder’s Name] has worked for national delivery services for [X] years, serving as a driver, manager, and trainer for much of that time. He has found the work highly rewarding, but noticed that national chains are often too expensive for customers and lack the personal detail a local company can provide.

Though he has never run a delivery service himself, he has worked in the industry long enough to gain an in-depth knowledge of the business, including the operations side (e.g., running day-to-day operations) and the business management side (e.g., staffing, marketing, etc.).

Success Factors

[Company Name] is qualified to succeed due to the following reasons:

• The company will provide valuable delivery services to local businesses who don’t want to work with impersonal national chains.
• The management team has a track record of success and experience in the delivery service market.
• [Company Name] will provide high quality customer service and a variety of services catered to every business that partners with us.

Financial Highlights

[Company Name] is currently seeking $575,000 to launch. Specifically, these funds will be used as follows:

• Office design/build: $200,000
• Vehicle purchases and maintenance: $200,000
• Technology development and maintenance: $50,000
• Working capital: $125,000 to pay for marketing, salaries, and lease costs until [Company Name] reaches break-even

Top line projections over the next five years are as follows:

II. Company Overview

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Who is [Company Name]?

[Company Name] is a new delivery service that operates in [location]. We will provide local businesses with fast, efficient, and smooth delivery services to ensure all their packages and parcels get to their destination quickly and in perfect condition. We offer delivery services for all local industries and businesses, including the medical industry, retail establishments, corporate offices, and more. We ensure quality, good customer service, and speedy delivery for a moderate price. We aim to be the dominant local delivery service that [location] can count on for all their delivery needs.

[Company Name] is run by its founder, [Founder’s Name], who has worked for the delivery service market for [X] years. He worked for national delivery chains during that time but wanted a company that offered more moderate pricing and focused on local relationships. He surveyed many local businesses and residents to see if they would be interested in a more localized delivery service. The survey had overwhelmingly positive responses, so [Founder’s Name] immediately began to research all the necessary elements to build his own delivery service.

[Company Name]’s History

[Founder’s Name] incorporated [Company Name] on [date of incorporation]. He has been primarily running the business from his home and personal vehicle but has found a potential commercial office space to lease. Once the lease is approved, all operations will be run from there. He will also purchase delivery vans that will be specifically used for delivery services and other business-related reasons.

Since incorporation, the company has achieved the following milestones:

• Located a commercial office space and wrote a Letter of Intent to lease it
• Developed the company’s name, logo and website
• Developed the app and began testing it
• Began recruiting key employees and drivers
• Began partnering with local businesses and stores
• Surveyed other possible locations for expansion

[Company Name]’s Products/Services

[Company Name] will deliver parcels, packages, and documents from local companies to their local destinations. We can deliver almost any product, including medical products, perishables, and legal documents. Packages can be of any size and weight, as long as they fit into one of our vehicles.

Furthermore, we offer a variety of shipping methods from economy to express and priority. We are flexible with what we deliver, as we want to fulfill all of our customer’s delivery news. Below are a few of the services that our customers will enjoy with us:

Customers can order their services either by calling us or setting up an order in our app.

III. Industry Analysis

Thanks to the digital age, there is great demand for delivery services. From food and groceries to medical products, every industry needs to transport goods and packages to its partners and customers. Almost every business and customer buys their products online these days, meaning that every business of every sector has some need for a delivery service.

Moreover, industries are demanding more from their couriers, such as same day delivery and special handling requests. Many national chains do not offer flexible pricing and services to meet their needs. Luckily, local couriers and delivery services can meet this demand.

The global courier service market was valued at $381 billion last year and is projected to reach $658.3 billion over the next 10 years. Furthermore, the industry is expected to grow at a compound annual growth rate of 5.7%. This shows that the courier industry is booming and has no plans to change anytime soon. There has never been a better time to start a delivery service.

IV. Customer Analysis

Demographic profile of target market.

[Company Name] will primarily serve local businesses located in [location]. We are open to serving most industries, including medical, legal, and real estate. However, we are also open to helping local residents with their delivery needs as well.

Customer Segmentation

We will primarily target the following customer segments:

• Local businesses : Our primary customer segment will be local businesses across a variety of industries. We aim to develop long-term relationships with these businesses while providing specialized delivery services that exceed expectations. We expect to make a majority of our revenue from these businesses so much of our marketing efforts will target them.
• Solopreneurs : Solopreneurs (such as solo attorneys and personal financial advisors) have unique businesses and require exceptional delivery services. Their needs are often not accommodated well by large chain delivery models. We offer flexible and special services to help solopreneurs with all of their requests.
• Individuals : Local residents have their own unique delivery needs as well. Though we expect most of our sales to come through businesses, we will offer special delivery services to individuals who want a more personalized delivery experience.

V. Competitive Analysis

Direct & indirect competitors.

The following delivery service companies do business within a 20-mile radius of [Company Name], thus providing either direct or indirect competition for customers:

Downtown Courier Services Downtown Courier Services has been a successful courier and delivery service in downtown [location] for years. They provide delivery services to a variety of businesses located downtown and offer great services such as same day delivery, special handling requests, and on call services.

Though Downtown Courier Services is likely to remain successful, they operate in an extremely limited market. They only cater to businesses located in downtown [location] and only deliver packages for a handful of industries. [Company Name] will have a much larger market and geographic range of operation.

National Parcel Service Established in 1977, National Parcel Service has been a dominant delivery company nationwide. Offering a variety of print, ship, and delivery services, it has become a convenient delivery service for both businesses and individuals.

While we expect National Parcel Service to continue to thrive, the business’ reputation has drastically decreased over recent years. Price hikes, restrictions on services, and labor strikes have given the company a negative public outlook. Individuals and local businesses expect high-quality services when prices increase, and National Parcel Service has not delivered on that. Furthermore, National Parcel Service does not have a history of maintaining long-term relationships with its customers nor treating its employees well. Local residents and companies are looking for a more ethical and friendly service to use instead.

Medical Delivery Inc. Medical Delivery Inc. has provided an essential service for medical offices and health professionals since 1995. They deliver all sorts of medical products, including equipment, lab specimens, and test results. They also offer on-call services, same day delivery, and fixed route deliveries.

While Medical Delivery Inc. will continue to thrive, they only deliver medical products and are not open to delivering for other industries. Therefore, we will only see competition from them in this one sector.

Competitive Advantage

[Company Name] enjoys several advantages over its competitors. These advantages include:

• Client-oriented service : [Company Name] will put a focus on customer service and maintaining long-term relationships. We aim to be the best delivery service in the area by catering to our customer’s needs and developing a strong connection with them.
• Management : [Founder’s Name] has been extremely successful working in the industry and will be able to use his previous experience to provide the best delivery and customer service experiences. His unique qualifications will serve customers in a much more sophisticated manner than [Company Name]’s competitors.
• Relationships : [Founder’s Name] knows many of the local leaders, business managers and other influencers within [location]. With his [X] years of experience and good relationships with business leaders in the area, he will be able to develop an initial client base.
• Technology : The delivery service market is one industry that struggles to keep up with technology. Unlike our competitors we will develop an app that will make scheduling delivery services quick and painless. However, we still have a phone number and website for those who prefer to schedule their services through those mediums.

VI. Marketing Plan

The [company name] brand.

[Company Name] seeks to position itself as a strong competitor in the delivery service market. Customers can expect great customer service, speedy delivery, and an overall wonderful experience by ordering through our delivery service.

Promotions Strategy

The [Company Name] brand will focus on the Company’s unique value proposition:

• Safe and secured local deliveries of any package type, size, or weight
• Service built on long-term relationships and personal attention
• Premium services at affordable prices

Advertisement Advertisements in print publications like newspapers, magazines, etc., are an excellent way for businesses to connect with their audience. The company will advertise its company offerings in popular local magazines and news dailies. Obtaining relevant placements in industry magazines and journals will also help in increasing brand visibility.

Social Media Marketing Social media is one of the most cost-effective and practical marketing methods for improving brand visibility. The company will use social media to develop engaging content and post customer reviews to increase audience awareness and loyalty.

Website [Company Name] will develop a professional website where people can learn about our service and the industries covered. The website will utilize SEO to increase traffic, and to ensure that the company’s website will appear at the top of search engine results.

Billboards [Company Name] will secure a billboard in the area that captures the attention of residents and local businesses. The billboard will draw attention to the new business and its service offerings.

Referrals [Company Name] understands that the best promotion comes from satisfied customers. The company will encourage its clients to refer other businesses by providing economic or financial incentives for every new client produced.

Special Offers Offers and incentives are an excellent approach to assisting businesses in replenishing the churn in their customer base that they lose each year. The company will introduce special offers to attract new consumers and encourage repeat deliveries, which will be quite advantageous in the long run.

Pricing Strategy

[Company Name]’s pricing will be moderate, so customers feel they receive great value for their customized and professional delivery services. The customer can expect to receive quality services at a more affordable price than what they pay at pricey national courier services.

VII. Operations Plan

Functional roles.

To execute [Company Name]’s business model, the company needs to perform several functions, including the following:

Service Functions

• Driving to customers and picking up packages
• Delivering packages in a timely manner
• Getting signatures when required
• Providing excellent customer service throughout the process

Technology Functions

• Curating the app and website for the best customer experience
• Troubleshooting problems and errors
• Creating frequent updates to keep up with latest technology changes

Administrative Functions

• Bookkeeping
• Scheduling deliveries
• General customer service
• Hiring and training staff

VIII. Management Team

Management team members.

[Company Name] is owned and run by [Founder’s Name]. [Founder’s Name] has worked for national delivery services for [X] years, serving as a driver, manager, and trainer for much of that time. He has found the work highly rewarding, but discovered that national chains are often too expensive for customers and lack the personal detail a local company can provide.

Hiring Plan

[Founder’s Name] will serve as the Manager and CEO of [Company Name]. The following personnel are what the company needs to hire:

• Drivers (3 to start)
• Administrative staff (1 to start)
• Software and app developers (1 to start)
• Customer service associates (2 to start)

IX. Financial Plan

Revenue and cost drivers.

[Company Name]’s revenue will primarily come from delivery fees and providing extra services (such as on-call services).

The major costs drivers for the company will consist of salaries, marketing costs, vehicle purchases and maintenance, and lease expenses.

Capital Requirements and Use of Funds

[Company Name] is currently seeking $575,000 to launch. The capital will be used for funding capital expenditures and location build-out, hiring initial employees, marketing expenses, and working capital.

Specifically, these funds will be used as follows:

Key Assumptions

  5 Year Annual Income Statement

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Home » Sample Business Plans » Wholesale & Retail

How to Write a Grocery Delivery Business Plan [Sample Template]

Are you about starting a grocery home delivery service? If YES, here is a complete sample grocery delivery business plan template & feasibility report you can use for FREE. Okay, so we have considered all the requirements for starting a grocery delivery business.

We also took it further by analyzing and drafting a sample grocery delivery service marketing plan template backed up by actionable guerrilla marketing ideas for grocery home delivery businesses. So let’s proceed to the business planning section.

Why Start a Grocery Delivery Service?

For sure it is challenging starting any business, but one business that you can start with minimal challenges is a grocery home delivery business. A grocery home delivery business is a business that involves helping your clients shop groceries and get it deliver to them in their homes.

With this type of business, you can choose to own a store if you have the financial capacity to or you can choose to operate without a store. The bottom line is that you should know how to source for groceries and how to get delivered to your customers.

The truth is that, starting a grocery home delivery business is a profitable business, it is very easy business to start and it is not so capital intensive. Getting the right products that people want to buy and good stock keeping records are the secrets of running a grocery home delivery business. A grocery home delivery business can be run offline from a conventional retail store or online on an online e-commerce retail site.

So, if you have decided to start a grocery home delivery business, then you should ensure that you carry out feasibility studies and also market survey. This will enable you properly locate the business in a location with the right demography and then hit the ground running.

Business plan is yet another very important business document that you should not take for granted in the bid to launching your own business. Below is a sample grocery home delivery business plan template that can help you to successfully write your own with little or no hassle.

A Sample Grocery Delivery Service Business Plan Template

1. industry overview.

The Grocery stores industry, including grocery home delivery, and supermarkets, account for the largest share of food sales in the US. In 2013, grocery stores and grocery home delivery services accounted for 90 percent of the country’s food and beverage sales, while supermarkets accounted for 95 percent of the total grocery sales.

The food retail industry is a high-volume, low-margin business, with cutthroat competition from all quarters. It includes grocery stores, grocery home deliver services and supermarkets, as well as convenience stores.

The staples offered at these stores make the industry non-cyclical. In addition, grocery stores, grocery home delivery services and supermarkets offer an alternative to restaurants during tough economic times, as buying groceries for home cooking is one alternative.

Buying prepared foods, which are new higher-margin offerings at grocery stores cum grocery home delivery services, is an additional alternative to restaurants. However, offering new higher-margin items such as gourmet foods, prepared foods, and general merchandise is making this industry more cyclical than in the past, creating pressures on revenue during the recent economic downturn.

Small chains and independent grocers still dominate this industry, but national chains, such as Kroger, are increasingly growing in dominance. Mass merchants, such as Wal-Mart, are competing with grocery stores cum grocery home delivery services at their “supercenters” by offering lower prices through lower cost structures. Wal-Mart is now the world’s No. 1 seller of groceries.

Warehouse clubs, such as Costco and SAM’S CLUB ( owned by Wal-Mart ), can also compete on price by selling in large bulk. Supermarkets have responded to these threats by building larger “superstores” and also engaging in home delivery services.

The truth is that, conventional supermarkets are grocery stores with over $2 million in revenue, with average square feet of 15,000. Grocery stores that have less than $2 million in annual revenue sell almost entirely packaged and perishable goods, and are mostly independently owned.

Superstores are supermarkets with about 30,000 square feet, averaging $12 million in revenue. They often have an extended selection of food and nonfood items, with specialty departments such as florists, delis, bakeries, banking, pharmacy, and video rentals. Combination stores are hybrids of superstores and drugstores under one roof, with an average of 55,000 square feet.

The grocery stores cum grocery home delivery services industry ( supermarkets inclusive ) is a major sector of the economy of the united states which generates a whooping sum of well over 2 billion annually from more than 42,539 outlets scattered all around the United States of America.

The industry is responsible for the employment of well over 2,624,650 people. Experts project the Supermarket and grocery industry to grow at a 1.4 percent annual rate. The establishment in this industry that has a dominant market share in the United States are; Albertson, Kroger and Publix Super Markets Inc.

It is a fact that an estimated two-thirds of the United States’ gross domestic product (GDP) comes from retail consumption of which the supermarket and grocery stores industry contributes greatly. This is why the United States of America’s economy is measured with the yardstick of how well the retailing business is fairing in the U.S.

In essence, when there is an unstable economy, purchasing power drops and it impacts the retailing / grocery stores industry negatively which may result in the closure of some supermarket / grocery stores.

In recent time, the retail landscape has seen tremendous changes in the last 20 years; it has grown from the usual mom and pop outlets to a more organized and far reaching venture. The introduction of franchise and online store makes it easier for a retailer to reach out to a larger market far beyond the areas where his physical store is located. Hence the increase of grocery home delivery businesses.

Over and above, grocery home delivery services business is indeed a profitable business venture and it is open for any aspiring entrepreneur to come in and establish his or her business; you can chose to start on a small scale without a store or you can chose to start on a large scale with standard Grocery Store and strong online presence.

2. Executive Summary

Gina Grocery Home Delivery Services®, LLC is a standard and registered grocery store business that will also be involved in home delivery services. Our grocery store will be located in one of the busiest streets in Trenton – New Jersey. We have been able to lease a facility that is big enough to fit into the design of the kind of grocery store that we intend launching and the facility is centrally located in the heart of town with easy delivery network.

Gina Grocery Home Delivery Services®, LLC will retail (home delivery services inclusive) a wide range of durable goods and non – durable goods at affordable prices from different brands. We will engage in retailing general lines of food products, including fresh and prepared meats, poultry and seafood, canned and frozen foods, fresh fruits and vegetables and various dairy products et al. to our customers and also offer home delivery services.

We are aware that there are several large and small chains of supermarket / grocery store outlets all around Trenton that are also into home delivery services, which is why we spent time and resources to conduct our feasibility studies and market survey so as to offer much more than our competitors will be offering. We have self – service options for our customers, strong online presence and our outlet is well secured with the various payments of options.

Beyond selling the goods and products of top brands in the manufacturing and food industry and also offering home delivery services, our customer care is going to be second to none in the whole of Trenton – New Jersey and our home deliveries will be timely and highly reliable.

We know that our customers are the reason why we are in business which is why we will go the extra mile to get them satisfied when they patronize our products and also to become our loyal customers and ambassadors.

Gina Grocery Home Delivery Services®, LLC will ensure that all our customers are given first class treatment whenever they visit our grocery store. We have a CRM software that will enable us manage a one on one relationship with our customers no matter how large the numbers of our customers’ base may grow to. We will ensure that we get our customers involved in the selection of brands that will be on our racks and also when making some business decisions.

Gina Grocery Home Delivery Services®, LLC will at all times demonstrates her commitment to sustainability, both individually and as a firm, by actively participating in our communities and integrating sustainable business practices wherever possible.

We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our clients.

Gina Grocery Home Delivery Services®, LLC is a family business that is owned by Gina Jefferson and her immediate family members. Gina Jefferson has a B.Sc. in Business Administration, with well over 15 years of experience in the retailing / supermarket and grocery store industry, working for some of the leading brand in the United States. Although the business is launching out with just one outlet in Trenton – New Jersey, but there is a plan to expand our distribution network all across the state of New – Jersey.

3. Our Products and Services

Gina Grocery Home Delivery Services®, LLC is in the supermarket and grocery store industry to ensure that we go all the way to make available a wide range of goods and products from top manufacturing brands in the United States and other countries of the world.

We will have available in our store a wide range of durable goods and non – durable goods at affordable prices. Our products and services offerings are listed below;

• Home delivery of fruit and vegetables
• Home delivery of fresh and frozen meat
• Home delivery of dairy products
• Home delivery of beverages (including alcohol)
• Home delivery of frozen foods
• Home delivery of other food items
• Home delivery of other non-food items
• Home delivery of drugs and health products

4. Our Mission and Vision Statement

• Our vision is to become the leading brand in the grocery home delivery services line of business in the whole of Trenton – New Jersey.
• Our mission is to establish a grocery home delivery services business that will make available a wide range of goods and products from top manufacturing / production brands at affordable prices to the residence of Trenton and other cities in New Jersey where we intend marketing our services and products.

Our Business Structure

Gina Grocery Home Delivery Services®, LLC do not intend to start a grocery home delivery services business like the usual mom and pop business around the street corner; our intention of starting a grocery home delivery services business is to build a standard and one stop grocery store cum home delivery business in Trenton – New Jersey.

Although our grocery home delivery services business might not be as big as Albertson, Kroger or Publix Super Markets Inc., but will ensure that we put the right structure in place that will support the kind of growth that we have in mind while setting up the business.

We will ensure that we hire people that are qualified, honest, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders ( the owners, workforce, and customers ). As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of ten years or more.

In view of that, we have decided to hire qualified and competent hands to occupy the following positions that will be made available at Gina Grocery Home Delivery Services®, LLC;

• Chief Executive Officer (Owner)
• Store Manager
• Human Resources and Admin Manager

Merchandize Manager

Sales and Marketing Manager

Information Technologist

• Accountants / Cashiers
• Customer Services Executive
• Drivers / Distributors

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Reports to the board

Admin and HR Manager

• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
• Enhances department and organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
• Defines job positions for recruitment and managing interviewing process
• Carries out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Oversees the smooth running of the daily office activities.

Store/ Warehouse Manager:

• Responsible for managing the daily activities in the store
• Ensures that proper records of goods are kept and our racks and warehouse does not run out of products
• Ensure that the store facility is in tip top shape and goods are properly arranged and easy to locate
• Interfaces with third – party suppliers (vendors)
• Control goods distribution and supply inventory
• Supervise the workforce in the grocery sales floor.
• Manages vendor relations, market visits, and the ongoing education and development of the organizations’ buying teams
• Helps to ensure consistent quality of groceries on our rack
• Responsible for the purchase of goods and products for the organizations
• Responsible for planning sales, monitoring inventory, selecting the merchandise, and writing and pricing orders to vendors
• Ensures that the organization operates within stipulated budget.
• Manages external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
• Models demographic information and analyze the volumes of transactional data generated by customer purchases
• Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develops, executes and evaluates new plans for expanding increase sales
• Documents all customer contact and information
• Represents the company in strategic meetings
• Helps to increase sales and growth for the company
• Manages the organization website
• Handles ecommerce aspect of the business
• Responsible for installing and maintenance of computer software and hardware for the organization
• Manages logistics and supply chain software, Web servers, e-commerce software and POS (point of sale) systems
• Manages the organization’s CCTV
• Handles any other technological and IT related duties.

Accountant / Cashier:

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for the organization
• Serves as internal auditor for the organization

Client Service Executive

• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with customers on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Manages administrative duties assigned by the human resources and admin manager in an effective and timely manner
• Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to customers when they make enquiries

Distribution Truck Drivers

• Assists in loading and unloading groceries
• Maintains a logbook of their driving activities to ensure compliance with federal regulations governing the rest and work periods for operators.
• Keeps a record of vehicle inspections and make sure the truck is equipped with safety equipment
• Assist the transport and logistics manager in planning their route according to a delivery schedule.
• Local-delivery drivers may be required to sell products or services to stores and businesses on their route, obtain signatures from recipients and collect cash.
• Inspect vehicles for mechanical items and safety issues and perform preventative maintenance
• Complies with truck driving rules and regulations (size, weight, route designations, parking, break periods etc.) as well as with company policies and procedures
• Collects and verifies delivery instructions
• Reports defects, accidents or violations

6. SWOT Analysis

Our intention of starting just one outlet of our grocery store on concentrate our home delivery services only within Trenton – New Jersey is to test run the business for a period of 2 to 5 years to know if we will invest more money, expand the business and then start our home delivery services all around the state of New Jersey.

We are quite aware that there are several supermarket and grocery stores all over Trenton and even in the same location where we intend locating ours who also into home delivery services, which is why we are following the due process of establishing a business.

We know that if a proper SWOT analysis is conducted for our business, we will be able to position our business to maximize our strength, leverage on the opportunities that will be available to us, mitigate our risks and be welled equipped to confront our threats.

Gina Grocery Home Delivery Services®, LLC employed the services of an expert HR and Business Analyst with bias in retailing to help us conduct a thorough SWOT analysis and to help us create a Business model that will help us achieve our business goals and objectives. This is the summary of the SWOT analysis that was conducted for Gina Grocery Home Delivery Services®, LLC;

Our location, the business model we will be operating on (physical store and online store with robust home delivery network), varieties of payment options, wide range of products and our excellent customer service culture will definitely count as a strong strength for Gina Grocery Home Delivery Services®, LLC.

A major weakness that may count against us is the fact that we are a new grocery home delivery services business and we don’t have the financial capacity to compete with multi – billion dollars supermarket and grocery store outlets like Albertson, Kroger, Publix Super Markets Inc. and co when it comes to retailing at a rock bottom prices for all their goods.

• Opportunities:

The fact that we are going to be operating our grocery home delivery services business in one of the busiest streets with the right demography in Trenton – New Jersey provides us with unlimited opportunities to sell our groceries to a large number of people.

We have been able to conduct thorough feasibility studies and market survey and we know what our potential clients will be looking for when they patronize our products and services; we are well positioned to take on the opportunities that will come our way.

Just like any other business, one of the major threats that we are likely going to face is economic downturn. It is a fact that economic downturn affects purchasing / spending power. Another threat that may likely confront us is the arrival of a new supermarket, grocery store or retail outlet that are also into home delivery services as we do in same location where ours is located.

7. MARKET ANALYSIS

• Market Trends

Supermarket and grocery store business has been in existence for as long as human started trading goods, but one thing is certain, the supermarket and grocery store industry is still evolving. The introduction of technology and subsequently homed delivery options, online grocery cum retail store has indeed helped in reshaping the industry.

It is now a common phenomenon for supermarkets and grocery outlets to leverage on technology to effectively predict consumer demand patterns and to strategically position their shop to meet their needs; in essence, the use of technology help retailers to maximize supply chain efficiencies. No doubt data collected from customers goes a long way to help supermarkets and grocery stores serve them better.

Another common trend in the supermarket and grocery store industry is the pricing system. Aside from having varieties of products in a store, one of the easiest ways for supermarket and grocery stores to sell the goods on their racks as fast as they can and keep re – stocking is to ensure that the prices of their goods are a bit lower than what is obtainable in elsewhere.

For example, it is common to see items with prices in this format; $3.99, $99.99 and $199.99 et al as against $4, $100 and $200. Supermarkets and grocery stores also engage in massive clearance sales and discount sales to attract customers. It is a strategy that helps them welcome new customers and also reinforce the loyalty of old customers.

8. Our Target Market

Perhaps the supermarket and grocery store industry has the widest range of customers; everybody on planet earth has one or more things that they would need in a supermarket or grocery store. It is difficult to find people around who don’t patronize supermarket and grocery stores.

In view of that, we have positioned our grocery home delivery services to service the residence of Trenton – New Jersey and every other location our grocery stores will be located all over the state of New Jersey. We have conducted our market research and we have ideas of what our target market would be expecting from us.

We are in business to retail ( home delivery services inclusive ) a wide range of groceries to the following groups of people;

• Bachelors and Spinsters
• Corporate Executives
• Business People
• About to wed couples
• Expectant Mothers
• Sports Men and Women

Our competitive advantage

A close study of the supermarket and grocery store industry reveals that the market has become much more intensely competitive over the last decade. As a matter of fact, you have to be highly creative, customer centric and proactive if you must survive in this industry. We are aware of the stiffer competition and we are well prepared to compete favorably with other leading supermarkets and grocery stores in Trenton – New Jersey.

Gina Grocery Home Delivery Services®, LLC is launching a standard grocery store cum grocery home delivery services business that will indeed become the preferred choice of residence of Trenton – New Jersey. Our grocery store is located in a corner piece property on a busy road directly opposite one of the largest residential estates in Trenton – New Jersey. We have enough parking spaces that can accommodate well over 30 cars per time.

One thing is certain; we will ensure that we have a wide range of products available in our grocery store at all times. It will be difficult for customers to visit our store and not see the product that they are looking for. One of our business goals is to make Gina Grocery Home Delivery Services®, LLC a one stop shop.

Our excellent customer service culture, timely and reliable home delivery services, online store, various payment options and highly secured facility will serve as a competitive advantage for us.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category (startups supermarkets and grocery stores / grocery home delivery services businesses) in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives. We will also give good working conditions and commissions to freelance sales agents that we will recruit from time to time.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Gina Grocery Home Delivery Services®, LLC is in business to retail (home delivery services inclusive) a wide range of groceries to the residence of Trenton – New Jersey. We are in the supermarket and grocery industry to maximize profits and we are going to go all the way out to ensure that we achieve or business goals and objectives.

In essence, our source of income will be the retailing (home delivery services inclusive) of a wide range of durable goods and non – durable goods at affordable prices. We will retail groceries such as;

• Fruit and vegetables
• Fresh and frozen meat
• Dairy products
• Beverages (including alcohol)
• Frozen foods
• Other food items
• Other non-food items
• Drugs and health products

10. Sales Forecast

One thing is certain when it comes to supermarkets and grocery stores, if your store is well stocked and centrally positioned coupled with effective and reliable home delivery services, you will always attract customers cum sales and that will sure translate to increase in revenue generation for the business.

We are well positioned to take on the available market in Trenton – New Jersey and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow the business and our clientele base.

We have been able to critically examine the supermarket and grocery industry and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projections are based on information gathered on the field and some assumptions that are peculiar to startups in Trenton – New Jersey.

Below are the sales projections for Gina Grocery Home Delivery Services®, LLC, it is based on the location of our business and other factors as it relates to supermarkets and grocery stores start – ups in the United States;

• First Fiscal Year-: $120,000
• Second Fiscal Year-: $350,000
• Third Fiscal Year-: $650,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same products, home delivery services and customer care services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

Before choosing a location for Gina Grocery Home Delivery Services®, LLC, we conduct a thorough market survey and feasibility studies in order for us to be able to be able to penetrate the available market and become the preferred choice for residence of Trenton – New Jersey. We have detailed information and data that we were able to utilize to structure our business to attract the numbers of customers we want to attract per time.

We hired experts who have good understanding of the supermarket and grocery industry to help us develop marketing strategies that will help us achieve our business goal of winning a larger percentage of the available market in Trenton.

In other to continue to be in business and grow, we must continue to sell the groceries that are available in our store which is why we will go all out to empower or sales and marketing team to deliver. In summary, Gina Grocery Home Delivery Services®, LLC will adopt the following sales and marketing approach to win customers over;

• Open our grocery store cum grocery home delivery services business in a grand style with a party for all.
• Introduce our grocery home delivery services business by sending introductory letters alongside our brochure to organizations, households and key stake holders in Trenton – New Jersey
• Ensure that we have a wide range of groceries from different brand at all times.
• Make use of attractive hand bills to create awareness and also to give direction to our grocery store
• Position our signage / flexi banners at strategic places around Trenton – New Jersey
• Position our greeters to welcome and direct potential customers
• Create a loyalty plan that will enable us reward our regular customers
• Engage on road shows within our neighborhood to create awareness for our grocery home delivery services business.

11. Publicity and Advertising Strategy

Despite the fact that our grocery store cum grocery home delivery services business is well located, we will still go ahead to intensify publicity for the business. We are going to explore all available means to promote our grocery home delivery services business.

Gina Grocery Home Delivery Services®, LLC has a long term plan of opening expanding our home delivery services all around New Jersey which is why we will deliberately build our brand to be well accepted in Trenton before venturing out. As a matter of fact, our publicity and advertising strategy is not solely for winning customers over but to effectively communicate our brand.

Here are the platforms we intend leveraging on to promote and advertise Gina Grocery Home Delivery Services®, LLC;

• Place adverts on community based newspapers, radio stations and TV stations.
• Encourage the use of word of mouth publicity from our loyal customers
• Leverage on the internet and social media platforms like; YouTube, Instagram, Facebook ,Twitter, LinkedIn, Snapchat, Badoo, Google+  and other platforms to promote our business.
• Ensure that our we position our banners and billboards in strategic positions all around Trenton – New Jersey
• Distribute our fliers and handbills in target areas in and around our neighborhood
• Contact corporate organizations, households, landlord associations and schools by calling them up and informing them of Gina Grocery Home Delivery Services®, LLC and the products we sell
• Advertise our grocery home delivery services business in our official website and employ strategies that will help us pull traffic to the site
• Brand all our official cars and distribution vans and ensure that all our staff members and management staff wears our branded shirt or cap at regular intervals.

12. Our Pricing Strategy

Pricing is one of the key factors that gives leverage to supermarkets and grocery stores, it is normal for consumers to go to places (retail outlets) where they can groceries at cheaper price which is why big player in the supermarket and grocery industry like Albertson, Kroger and Publix Super Markets Inc. will attract loads of consumers. Products in their store are tagged with the cheapest price you can get anywhere in the United States.

We know we don’t have the capacity to compete with Albertson, Kroger and Publix Super Markets Inc., but we will ensure that the prices of all the groceries that are available in our store are competitive with what is obtainable amongst supermarkets and grocery stores within our level.

We also have plans in place to discount our groceries and home delivery services once in a while and also to reward our loyal customers from time to time.

• Payment Options

The payment policy adopted by Gina Grocery Home Delivery Services®, LLC is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Gina Grocery Home Delivery Services®, LLC will make available to her clients;

• Payment via bank transfer
• Payment with cash
• Payment via credit cards / Point of Sale Machines (POS Machines)
• Payment via POS machines
• Payment via online bank transfer
• Payment via check
• Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make payment for farm produces purchase without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for the purchase of our products.

13. Startup Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business.

The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked. As for the detailed cost analysis for starting a grocery store cum grocery home delivery services business; it might differ in other countries due to the value of their money. This is the key areas where we will spend our start – up capital;

• The Total Fee for Registering the Business in the United States of America – $750.
• Legal expenses for obtaining licenses and permits as well as the accounting services (software, P.O.S machines and other software) – $3,300.
• Marketing promotion expenses for the grand opening of Gina Grocery Home Delivery Services®, LLC in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of $3,580.
• Cost for hiring business consultant – $2,500.
• Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $2,400.
• Cost for payment of rent for 12 month at $1.76 per square feet in the total amount of $105,600.
• Cost for Shop remodeling (construction of racks and shelves) – $20,000.
• Other start-up expenses including stationery ( $500 ) and phone and utility deposits ( $2,500 ).
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $60,000
• The cost for Start-up inventory (stocking with a wide range of groceries) – $100,000
• Storage hardware (bins, rack, shelves, food case) – $3,720
• The cost for counter area equipment (counter top, sink, ice machine, etc.) – $9,500
• Cost for serving area equipment (plates, glasses, flatware) – $3,000
• Cost for store equipment (cash register, security, ventilation, signage) – $13,750
• Cost of purchase and installation of CCTVs – $5,000
• The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, tables and chairs et al) – $4,000.
• The cost for the purchase of delivery vans – $25,000
• The cost of Launching a Website –   $600
• The cost for our opening party –   $7,000
• Miscellaneous –   $10,000

We would need an estimate of $500,000 to successfully set up our grocery store cum grocery home deliver services business in Trenton – New Jersey. Please note that this amount includes the salaries of all the staff for the first month of operation.

Generating Funds / Startup Capital for Gina Grocery Home Delivery Services®, LLC

Gina Grocery Home Delivery Services®, LLC is a private business that is solely owned and financed by Gina Jefferson and her immediate family members. They do not intend to welcome any external business partner which is why he has decided to restrict the sourcing of the start – up capital to 3 major sources.

These are the areas we intend generating our start – up capital;

• Generate part of the start – up capital from personal savings
• Source for soft loans from family members and friends
• Apply for loan from my Bank

N.B: We have been able to generate about $200,000 ( Personal savings $150,000 and soft loan from family members $50,000 ) and we are at the final stages of obtaining a loan facility of $300,000 from our bank. All the papers and document have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Gina Grocery Home Delivery Services®, LLC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to retail our groceries a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Gina Grocery Home Delivery Services®, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

• Business Name Availability Check: Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Leasing of facility and remodeling the shop: In Progress
• Conducting Feasibility Studies: Completed
• Generating capital from family members: Completed
• Applications for Loan from the bank: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Purchase of the Needed furniture, racks, shelves, computers, electronic appliances, office appliances and CCTV: In progress
• Purchase of distribution vans: Completed
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business both online and around the community: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Opening party / launching party planning: In Progress
• Compilation of our list of products that will be available in our grocery store: Completed
• Establishing business relationship with vendors – suppliers of groceries: In Progress

More on Wholesale & Retail

• Business Templates
• Sample Plans

FREE 9+ Delivery Service Business Plan Samples [ Food, Home, Partner ]

One of the most popular form of delivery or courier service back in the day was through our local post delivered by the mailman. But of course bigger industry players has been around for years and is known worldwide such as FEDEX, DHL and UPS. Yet presently, at the height of the internet, with the increase of online shopping more and more delivery service players have started popping up to benefit from the demand in the market. And it has gain its full momentum during the height of the pandemic were people from around the globe who are unable to go out had no choice but to turn to delivery service. Also, to keep up, almost every business has turned to selling online, so the increase in demand for delivery services is distinctive. So, whether you’re starting a business dealing in same-day delivery, or if your customers are in another area of the delivery industry, you may need a delivery service business plan. Read more about this in our article below and scroll down as well and check out our free delivery service business plan samples to help you create one.

Delivery Service Business Plan

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The world of courier and delivery service is  fast-paced and competitive. It has been dominated by bigger international players over the years, but as more and more people are looking for other cheaper ways to move goods, newer delivery service companies has been slowly emerging. Delivery services may also have various scope of work , like focusing on local deliveries within cities, nationwide or if their capital permits venturing internationally. A lot of things must be considered once you decide to open up a delivery or courier service company. With that being said, a business plan for delivery service companies is essential for success. This document will help you go through the different factors that will affect your delivery service company, how you can work through them and eventually moving forward to successfully running one.

Small and medium scale businesses has been venturing into the delivery service industry therefore the need for delivery businesses that would ensure that customers of small, medium and even large scale businesses got what they ordered for, regardless of where they lived. As you begin with your business plan, you must consider first what areas you want to focus on. Since the delivery service as a wide scope of services, perhaps do you plan on focusing your delivery service on grocery and food meals only? Or do you want to operate in local areas only? Whatever your choice may be, make sure you think this through thoroughly. To start, the following factors will guide you about what to work on when you are preparing a delivery service business plan.

You will need to understand and identify how the delivery service industry has been faring over the years and how opening or expanding your business will contribute to the current demand, and what sets it apart from other industry players.

Summarize the key points of your delivery service company in your executive summary .

Outline your company’s history/background, your team and the services you intend to offer or are currently offering. Alongside with your company’s mission statement which will describes the organization’s purpose and its overall intention. The mission statement supports the vision and serves to communicate purpose and direction to employees, customers, vendors and other stakeholders.

Even seasoned delivery service companies still need to extensively market their services. As long there is the threat of other companies, your company will still need an advertising and marketing plan . This plans would consist of various marketing strategies that will increase your client base, help reach a wider clientele and retain old ones. Also securing tie ups with other online businesses is one of the best ways to guarantee a steady flow of income.

Define who will be part of your overall management, their job responsibilities and roles in the company. You will also need to write up a the operational process of running your delivery service. Include any equipment to be used, intended number of employees and the business structure.

Identifying your target market will help maximize how you are to shape your operational and marketing plans. By doing market research , you will begin to understand who your clients are, where to find them and their needs.

As this is one of the most important section of the business plan, especially if you need to attract investors, this should include an overview of your start-up costs, an  income statement , projected  cash flow , a  balance sheet  and a break-even analysis.

Taking advantage of the rise in e-commerce, the delivery service business has presently become a fundamental part of the online business industry. Both internationally and locally. As long as you have the capital to start your delivery service and the eagerness to pursue this venture, then yes it is good choice.

Adopting a delivery services has a number of benefits to a business such as convenience for your clients to receive your products anytime or anywhere, affordability, reach a more wider clientele, gives clients more option and many more.

This is the is the process of the increasing integration of markets in the world economy. The world in which has become increasingly interconnected as a result of massively increased trade and cultural exchange.

For the past decade, globalization has been on the steady rise more so now thanks to the ecommerce sector. So, this is one of the best time to start or expand your delivery service company. A well-crafted delivery service business plan will ensure that your company will stay on the right track, and help open up to better opportunities.

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28+ SAMPLE Delivery Service Plan in PDF

Delivery Service Plan

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What is  a delivery plan, 1. your performance will be assessed, 2. ensure that the bull whip effect is minimized, 3. the unpredictability cost, 4. distractions in management, 5. delivering materials on time is a simple matter of table stakes, share this post on your network, file formats, word templates, google docs templates, excel templates, powerpoint templates, google sheets templates, google slides templates, pdf templates, publisher templates, psd templates, indesign templates, illustrator templates, pages templates, keynote templates, numbers templates, outlook templates, you may also like these articles, 5+ sample investment company business plan in pdf.

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New & Custom Home Builders in Elektrostal'

Location (1).

• Use My Current Location

Popular Locations

• Albuquerque
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• Elektrostal', Moscow Oblast, Russia

Professional Category (1)

• Accessory Dwelling Units (ADU)

Featured Reviews for New & Custom Home Builders in Elektrostal'

• Reach out to the pro(s) you want, then share your vision to get the ball rolling.
• Request and compare quotes, then hire the Home Builder that perfectly fits your project and budget limits.

Before choosing a Builder for your residential home project in Elektrostal', there are a few important steps to take:

• Define your project: Outline your desired home type, features, and layout. Provide specific details and preferences to help the builder understand your vision.
• Establish a budget: Develop a comprehensive budget, including construction expenses and material costs. Communicate your budgetary constraints to the builder from the beginning.
• Timeline: Share your estimated timeline or desired completion date.
• Site conditions: Inform the builder about any unique site conditions or challenges.
• Local regulations: Make the builder aware of any building regulations or permits required.
• Land Surveying

What do new home building contractors do?

Questions to ask a prospective custom home builder in elektrostal', moscow oblast, russia:.

If you search for Home Builders near me you'll be sure to find a business that knows about modern design concepts and innovative technologies to meet the evolving needs of homeowners. With their expertise, Home Builders ensure that renovation projects align with clients' preferences and aspirations, delivering personalized and contemporary living spaces.

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